Brand. A term that means so many different things to so many different people. Most simply think that a company's brand is their logo and color scheme. For Coby Pachmayr, it is so much more. With a background in systems engineering and automation, Coby started Idea Spring, a branding and marketing agency with the unique focus on solving business problems through ongoing customer experience improvements.
On this episode of Analysis Paralysis, I am talking to Jaime Nacach. He runs a successful marketing company and fell in love with automation after using it inside of his existing company. Naturally, that has led to him building a side company solely built around automation and Jaime has been going through the process of transitioning into an automation-focused business solutions company.
On this episode of Analysis Paralysis, I am talking to David Zisner. He was an electrical engineer that worked at Intel for 15 years doing assembly line automations. He is now consulting and doing automation for small to medium size businesses.
There are podcasts for just about every topic you can think of, but very few, if any, around the emerging area of business automation. Our guest, Keley Bratcher, saw this void as an opportunity and started the Get Automated podcast. On this episode, I speak with Kelsey about many different things surrounding software, automation, and efficiency. We discuss how we got started in automation; the differences between ProsperWorks CRM and InfusionSoft; the best tools available for automating your business; and how you, as a small business owner, can start automating your business right now. Make sure you have a notepad around because there are a lot of actionable tips in this episode!
I was invited to an entrepreneurship class by an old professor of mine at Canisius College to talk to the students about my entrepreneurial journey and answer questions about business and starting your career after college. Should you start a business based on passion? How do you get started at all? Should you even start a business right out of college?
There are countless Customer Relationship Management systems currently on the market. From the big players like Salesforce, to the more emerging players like ProsperWorks. It seems that every day, a new one enters the space. It is clear that CRM is an important part of a business and that they aren't going away anytime soon.
On this episode of Analysis Paralysis, I am talking to one of my mentors, Ajaz. He is a great salesman and consultant that has given me a lot of guidance over the years. I figured that not everyone has a mentor so I wanted to record this call with him to share with others to hopefully get something from this. Discussing sales and difficulties I was recently going through with clients and overall, how to sell value over an "hourly rate" type model.
This guy Tim reached out to me recently, he had listened to the first podcast and he was telling me about his story and it really resonated. We set up a time to talk and we just had a discussion about where he's at right now, where he wants to be going, what he is struggling with. A lot of that is about being able to sell yourself. You have a passion, a hobby, something that you are good at ー how do you convince people that it is worth buying?
It's impossible to start a business early on in your career and not pivot along the way. Over the past 8 years in business, I have grown a lot, evolved, and developed new skills that I could have never envisioned when opening up the company my freshman year of college. On this episode, I take you through my history of pivots from the web development world, to online marketing, IT support, and now business process consulting & automation. The longer you are in business, the more you learn, and the more opportunities you realize are available. How do you take advantage of the right opportunities and properly pivot your business?
Trailer for Analysis Paralysis, a new podcast around business process consulting, CRM, automation, and efficiency, by Alex Bass.